Master’s Concentration

Public Relations

Expertly reach stakeholders, manage your organization’s identity, and maximize the impact of its reputation. You’ll learn strategies to connect with influencers, utilize mass media, and leverage social media, all while employing principles of persuasion and quality content creation. From researching and evaluating audiences, to assessing the value of PR campaigns, you will apply critical thinking, precise writing, and complex reasoning.

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At a Glance

Classes Next Begin
June 16

Term Length
10 Weeks

Master's Tuition
$835 per credit hour

Format
Online

Admission Details
Free Application. No GRE or GMAT

How Long to Finish
As quick as 18 months. Access a sample schedule

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Top-Ranked University by U.S. News & World Report

Featured Instructors

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Skills You’ll Learn

Communicate persuasively to targeted audiences

Create communication and PR plans with measurable results

Develop, manage, and analyze effective media relations practices

Curriculum

Annual Schedule5

Master of Arts in Communication Management with a concentration in Public Relations requires completion of 48 credit hours (12 courses).

4

Core Courses

6

Concentration
Courses

2

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

COMM 4045	Applied Critical Thinking in Communication
COMM 4900	Communication Inquiry, Analysis, and Trends
COMM 4905	Storytelling through Research and Measurement
COMM 4920	Portfolio Capstone

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4016	Persuasion and Influence
COMM 4144	Strategic Public Relations
COMM 4145	Public Relations Writing and Content Creation
COMM 4146	Ethics in Public Relations
COMM 4150	Reputation Management & Crisis Communication
COMM 4154	Media Channels and Technology

Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4035	Cultural Intelligence through Communication
COMM 4301	Brand Management Strategies
COMM 4320	Social Media Strategy
COMM 4321	Integrated Digital Marketing
COMM 4324	Marketing Analytics

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other College of Professional Studies graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

More Electives5

Interested in a graduate certificate?

Explore our four and six course graduate certificates in Public Relations.