Managing the Innovation Process

Students will experience innovation management by developing a new product from ideation to adoption. Students will craft compelling product visions, create innovative cultures, and align teams to their innovation strategy. They will develop a product roadmap and a team that can not only deliver the product, but support its ongoing operations in the market. Students will practice setting strategic objectives for the new product, and explore regulatory, licensing, and pricing concepts — and then bring that information together in a product forecast that helps an enterprise understand product performance from awareness to adoption. All of these elements come together as the project's new product introduction plan, delivered in the final presentation. Required Prerequisite: ICT 4000