Access personal records, make payments, and see your schedule.

Get into your courses through our learning management system.

Access your university emails.

More resources you may be looking for:

COMM 4326 (4 credits)

Digital Campaign Management

A digital marketing campaign is a strategic and creative online effort to promote an organization's goal, reach their target audience in a variety of ways and drive them toward a desired action. Digital campaigns are often more complex and dynamic than traditional marketing methods, requiring constant analysis of data and evaluation of effectiveness. Students will experience this dynamism first hand through a course-long interactive campaign simulation during this course. Students will examine the process and stages engaged when creating a successful digital marketing campaign; investigate how marketing automation can streamline efforts and improve team efficiencies; and evaluate how tracking and measuring campaign data can facilitate optimization and scalability to boost ROI. Recommended Prerequisite: Students are strongly advised to take COMM 4321 prior to this course.

Register Now

Enroll Before You Apply

Continuing Students

Admitted New Students
Call (303) 871-2291 or fill out the Admitted New Student Registration.

International Students
Check additional registration requirements

Sections: Winter Quarter 2024

CRN 5468
Online Asynchronous
Stafford, Catherine E. (Keri)

Tuition Rate

Per Credit:

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit


Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.