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MALS 4283 (4 credits)

Strategic Marketing Planning for Arts and Culture

This course provides a strategic approach to attracting audiences through arts marketing. Students learn to build a cohesive strategic marketing plan that aligns with the mission and programming of a real-life arts organization. Students will make a wide range of strategic marketing management decisions, preparing them for decision-making positions in arts marketing.

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Continuing Students


Admitted New Students
Call (303) 871-2291 or fill out the Admitted New Student Registration.


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Sections: Summer Quarter 2024

CRN 1871
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Reich, Robert A. (Bob)

Sections: Summer Quarter 2024

CRN 4795
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Sections: Summer Quarter 2024

CRN 1509
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Sections: Winter Quarter 2024

CRN 1871
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Reich, Robert A. (Bob)

Sections: Winter Quarter 2024

CRN 4795
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Sections: Winter Quarter 2024

CRN 1509
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Sections: Summer Quarter 2023

CRN 1871
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Reich, Robert A. (Bob)

Sections: Summer Quarter 2023

CRN 4795
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Sections: Summer Quarter 2023

CRN 1509
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Lynch, Lauren L.

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

Questions?

Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.