M
Access personal records, make payments, and see your schedule.

Get into your courses through our learning management system.

Access your university emails.

More resources you may be looking for:

COMM 4301 (4 credits)

Brand Management Strategies

Organizations of all types – private, public, and nonprofit – increasingly recognize that a strong brand can ultimately become one of an organization’s greatest assets. Executing on a strategy designed to build long-lasting brand recognition, resonance, and loyalty is a critical marketing responsibility. In today’s dynamic business landscape, brand management requires complex decisions to create meaning and value for consumers. This course covers the essential components of branding with a focus on how to maintain consistent alignment between brand vision and marketing strategies. Students are strongly encouraged to take at least one other marketing concentration course prior to this course.

Register Now


Enroll Before You Apply


Continuing Students


Admitted New Students
Call (303) 871-2291 or fill out the Admitted New Student Registration.


International Students
Check additional registration requirements

Sections: Spring Quarter 2024

CRN 4891
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Sections: Spring Quarter 2024

CRN 4630
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
O'Malley, Victoria E.

Sections: Spring Quarter 2024

CRN 1394
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Sections: Winter Quarter 2024

CRN 4891
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Sections: Winter Quarter 2024

CRN 4630
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
O'Malley, Victoria E.

Sections: Winter Quarter 2024

CRN 1394
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Sections: Summer Quarter 2023

CRN 4891
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Sections: Summer Quarter 2023

CRN 4630
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
O'Malley, Victoria E.

Sections: Summer Quarter 2023

CRN 1394
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Luniak, Rhonda J.

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

Questions?

Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.