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COMM 4318 (4 credits)

Mobile Marketing

Mobile is global. We are living in an unprecedented time where people all around the world have access to mobile devices. These devices bring the world to the palm of our hands, and we can do almost anything with them. Often a user’s first experience with a product or service will be on a mobile device rather than a desktop computer, so we must shift our mindset to a mobile-first mentality. The fast-paced, ever-changing field of mobile marketing has created exciting opportunities for brands to meet customers where they are and approach them with the right strategy. The focus of this course is to provide an expansive grasp of the tools and tactics used to develop and implement a multi-channel mobile marketing strategy. Through discussion, research, and practical experience, students will learn how to maximize mobile to have the greatest impact within their overall marketing plan.

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Sections: Spring Quarter 2024

CRN 4894
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Spring Quarter 2024

CRN 5175
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Autumn Quarter 2023

CRN 4894
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Autumn Quarter 2023

CRN 5175
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

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Please check Canvas one week before class begins for any pre-class assignments.