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COMM 4905 (4 credits)

Storytelling through Research and Measurement

Whether conducting a needs assessment, attempting to understand your audience, or developing a new product, communication professionals regularly harness the power of research, measurement, and storytelling. This course explores mixed-methods research design; data collection strategies; strategies for measuring the impact of communication challenges and interventions; and the fundamentals of telling data-driven stories that persuade stakeholders and demonstrate ROI. Together these tools enable confident problem solving, enhance organizational decision making, and influence stakeholder behavior. This course culminates in an individualized project that integrates research design, data collection, data analysis, and storytelling.

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Sections: Summer Quarter 2024

CRN 1599
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2024

CRN 4900
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2024

CRN 4640
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Dabbs, Steven M. (Michael)

Sections: Summer Quarter 2024

CRN 5181
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2024

CRN 1403
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2024

CRN 5793
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Dabbs, Steven M. (Michael)

Sections: Spring Quarter 2024

CRN 1599
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Spring Quarter 2024

CRN 4900
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Spring Quarter 2024

CRN 4640
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Dabbs, Steven M. (Michael)

Sections: Spring Quarter 2024

CRN 5181
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Spring Quarter 2024

CRN 1403
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Spring Quarter 2024

CRN 5793
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Dabbs, Steven M. (Michael)

Sections: Winter Quarter 2024

CRN 1599
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Winter Quarter 2024

CRN 4900
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Winter Quarter 2024

CRN 4640
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Dabbs, Steven M. (Michael)

Sections: Winter Quarter 2024

CRN 5181
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Winter Quarter 2024

CRN 1403
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Winter Quarter 2024

CRN 5793
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Dabbs, Steven M. (Michael)

Sections: Autumn Quarter 2023

CRN 1599
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Autumn Quarter 2023

CRN 4900
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Autumn Quarter 2023

CRN 4640
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Dabbs, Steven M. (Michael)

Sections: Autumn Quarter 2023

CRN 5181
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Autumn Quarter 2023

CRN 1403
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Autumn Quarter 2023

CRN 5793
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Dabbs, Steven M. (Michael)

Sections: Summer Quarter 2023

CRN 1599
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2023

CRN 4900
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2023

CRN 4640
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Dabbs, Steven M. (Michael)

Sections: Summer Quarter 2023

CRN 5181
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2023

CRN 1403
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Jacob, Renae

Sections: Summer Quarter 2023

CRN 5793
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Dabbs, Steven M. (Michael)

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

Questions?

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Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.