Analytics I

Data and analytics are key for any business domain; data tells us about our customers and markets and analytics make information and knowledge out of data. It’s now possible to be inundated with data but gain no new knowledge from it. Analytics help companies demonstrate their ESG behavior and its impact. Companies that can prove and display the environmental impact gain a market advantage. Analytics also demonstrate real environmental impact versus greenwashing. This course has a managerial focus rather than a technical one, though students will perform some data analytics in this course. It is designed to provide managers with sufficient background on the potential value of data analytics, the business process change associated with data analytics, and the underlying technologies, to enable them to interface effectively with analysts and data scientists.