Enhance your knowledge of identifying key audiences and leveraging strategic marketing to reach them in this program designed for marketers in the arts and culture sector. You’ll learn to build and assess marketing efforts on behalf of arts and culture organizations, both nonprofit and for-profit. Whether pursuing digital communication or more traditional promotional initiatives, find ways to reach and retain your target market.
At a Glance
Skills You'll Learn
Create strategic marketing plans for arts and culture organizations
Identify and retain target markets
Assess performance of marketing strategies and campaigns
Finish a graduate certificate in as few as six months or take up to a year. Choose your time to completion to get a better sense of what your schedule will look like during your certificate program.
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Program Manager Salary: National Average
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"The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing." —Tim Vacca, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
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University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.