Arts and Culture Marketing
Enhance your knowledge of identifying key audiences and leveraging strategic marketing to reach them in this program designed for marketers in the arts and culture sector. You’ll learn to build and assess marketing efforts on behalf of arts and culture organizations, both nonprofit and for-profit. Whether pursuing digital communication or more traditional promotional initiatives, find ways to reach and retain your target market.
At a Glance
Free Application
University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.
Skills You'll Learn
Create strategic marketing plans for arts and culture organizations
Identify and retain target markets
Assess performance of marketing strategies and campaigns
Curriculum
Specialized Graduate Certificate in Arts and Culture Marketing requires completion of 16 credit hours (4 courses).
All students are required to complete a zero-credit Student Success Course.
Sample Schedule
Finish a graduate certificate in as few as six months or take up to a year. Choose your time to completion to get a better sense of what your schedule will look like during your certificate program.
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| 4-Course Certificate Classes | 2 | 2 | 0 | 0 |
| 6-Course Certificate Classes | 3 | 3 | 0 | 0 |
Interested in a master's degree?
Explore our Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing.
Take a Course Before You Apply
We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.
Career Outcomes
Predicted outcomes for graduates of Arts and Culture Marketing
Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.
Job Titles
Program Manager Salary: National Average
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
Résumé and cover letter guidance
Hear from Our Students
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"The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing." —Tim Vacca, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Featured Instructors
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Accreditation
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.