Certificate

Arts and Culture Marketing

Enhance your knowledge of identifying key audiences and leveraging strategic marketing to reach them in this program designed for marketers in the arts and culture sector. You’ll learn to build and assess marketing efforts on behalf of arts and culture organizations, both nonprofit and for-profit. Whether pursuing digital communication or more traditional promotional initiatives, find ways to reach and retain your target market.

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At a Glance

Classes Begin
January 8
Format
Asynchronous and Hybrid Online
Term Length
10 Weeks
Admission
No GRE or GMAT
4 Course Certificate
Tuition
$12,896
Time
As few as 6 months
6 Course Certificate
Tuition
$19,344
Time
As few as 12 months
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Top-Ranked University

U.S. News & World Report Rankings
Chris Heriza
Talk to an Enrollment Manager

Chris Heriza

Free Application


University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You'll Learn


Create strategic marketing plans for arts and culture organizations


Identify and retain target markets


Assess performance of marketing strategies and campaigns

Curriculum

Specialized Graduate Certificate in Arts and Culture Marketing requires completion of 16 credit hours (4 courses).

All students are required to complete a zero-credit Student Success Course.

4
Concentration Courses

Sample Schedule

Finish a graduate certificate in as few as six months or take up to a year. Choose your time to completion to get a better sense of what your schedule will look like during your certificate program.

Time to Completion
Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 2 2 0 0
6-Course Certificate Classes 3 3 0 0

Interested in a master's degree?


Explore our Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing.

Take a Course Before You Apply


We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Arts and Culture Marketing


Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.


Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.


Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.

Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average

$86,065
(Glassdoor.com)

Get Ahead with Career Services


One-on-one career coaching and mock interviews


Job database dedicated to DU students and alumni


Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction
Flexible Online Classes

Flexible Online Classes

We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Featured Instructors

Accreditation

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Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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