Expertly reach stakeholders, manage your organization’s identity, and maximize the impact of its reputation. You’ll learn strategies to connect with influencers, utilize mass media, and leverage social media, all while employing principles of persuasion and quality content creation. From researching and evaluating audiences, to assessing the value of PR campaigns, you will apply critical thinking, precise writing, and complex reasoning.
At a Glance
Skills You'll Learn
Communicate persuasively to targeted audiences
Create communication and PR plans with measurable results
Develop, manage, and analyze effective media relations practices
Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.
Public Relations Director Salary: National Average
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.