Master’s Concentration
AI Strategy and Application in Communication
Apply the power of artificial intelligence (AI) to your organization’s communications efforts. In this program, you’ll gain a solid working knowledge of AI’s capabilities and limitations, alongside practical skills for implementing AI-powered solutions. Become fluent in ethical and compliance considerations so you can promote responsible AI practices. Learn how to apply leading-edge AI tools and strategies to achieve internal and external communications goals. You’ll build hands-on skills in using AI technology to solve real-world communication challenges and gain actionable insights into AI-driven communication strategies that drive engagement, enhance audience segmentation, and optimize content delivery.
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At a Glance
Classes Begin
September 9
Term Length
10 Weeks
Master's Degree
Tuition
$40,032
Top-Ranked University
U.S. News & World Report Rankings
Talk to an Enrollment Manager
Brian Cicero
303-871-4329
Schedule an appointment
Email me
Free Application
University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.
Skills You’ll Learn
Assess the strategic potential of AI in different communication contexts
Develop strategies for effective and responsible AI use
Apply AI tools to real-world communication challenges
Curriculum
Master of Arts in Communication Management with a concentration in AI Strategy and Application in Communication requires completion of 48 credit hours (12 courses).
4
Core Courses
4
Concentration
Courses
4
Elective Courses
Featured Instructors
Sample Schedule
Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.
Interested in a graduate certificate?
Explore our four and six course graduate certificates in AI Strategy and Application in Communication.
Interested in a digital badge?
Learn about badge requirements, how to apply, and more!
Search and Mobile Marketing
Digital Content Strategy & Optimization
Data-Driven Storytelling
Strategic Marketing & Brand Management
Take a Course Before You Apply
Career Outcomes
Predicted outcomes for graduates of AI Strategy and Application in Communication
Generative AI is anticipated to become a $1.3 trillion market by 2032, according to Bloomberg Intelligence.
A recent survey finds 68% of communicators are now using AI regularly in their daily work.
35% of businesses are now leveraging AI for content production, according to a Forbes Advisor survey.
Job Titles
AI Communications Strategist
AI Ethics and Communications Specialist
AI Change Management Consultant
AI Marketing Strategist
AI Marketing Analyst
AI Creative Director
AI Marketing Strategist Salary: National Average
$113,000
(Glassdoor)
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
Résumé and cover letter guidance
Hear from Our Students
Theme: Job Satisfaction
Communication Management
“I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself.” —Martha Brown, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Advisory Board
Megan Castle
Communications Manager, Department of Transportation
Erin Iwata
VP, Digital Marketing Heinrich Marketing
Rich Khleif
Senior Director-Communications, Connections, & Customer, Insights Oracle
Lora Ledermann
Scream Agency
Andy Mountain
President, GBSM
Bob Noguiera
Director Human Resources, West Division Comcast Cable
Julie Reeves
Vice President Marketing, Rachio
Accreditation
Higher Learning Commission
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.
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